Chng Khoon Peng is the Group Executive Chairman and a founder of the Company. He has been instrumental in charting the development of the Group since its inception in 1988, and currently plays an important role in setting and implementing the Group's policies for business growth and expansion. He has over 30 years of experience in the food and beverage industry. In May 2000, Mr Chng was elected President of the Shantou Jinyuan District Food Merchants Association. In 1999, he was awarded the title "Honorable Citizen of Shantou City", in recognition of his economic contributions and generous contributions to charities. He has also been President of The Federation of Chinese Associations of Malaysia, Perlis State Branch since 1994.

Ben Chng Beng Beng is the Group Managing Director and Deputy Chairman and is responsible for all aspects of the Group's day-to-day operations and the development of business and management strategies of the Group. On April 15 2002, Mr Chng assumed the position of Managing Director of the Group. He is also responsible for the overall strategic direction of the Group. Mr Chng joined the Group in April 1993 as a sales executive in Singapore. He was subsequently involved in export sales. In August 1994, he was appointed as Managing Director of Gold Roast Food Industry Pte Ltd. Since then, he has helped expand the operations and sales of the Group to Indochina and South-East Asia. Mr Chng graduated from the University of Western Australia, with a Bachelor of Computer and Mathematical Sciences in 1992.

Tan Kok Hiang is an Executive Director of the Group and is assisting the Group Managing Director in business development, strategic planning, resources management, investor relations and corporate communications.He has more than 29 years of experience in accounting, corporate finance, strategic planning and business development. Mr Tan holds a Bachelor of Accountancy degree ( with Honours ) from the University of Singapore and is a member of the Singapore Institute of Directors. He also sits on the board of few other public listed companies in Singapore.

Yuen San Seng is an Independent Director. He is currently a business consultant and a businessman. Mr Yuen was appointed Director and General Manager of Shantou Oriental Confectionery Food Co., Ltd in 1992, and Shantou Gold Roast Food Ind Co., Ltd in 1994. From 1992 to 1999, Mr Yuen was primarily responsible for overseeing the day-to-day operations in the PRC. He was appointed as an Executive Director of the Group in June 1994. From October 1999, Mr Yuen retired from active office, and was appointed as a non-Executive Director of the Group. He holds a Bachelor of Commerce (Honors) from Nanyang University. Before joining the Group in July 1992, Mr Yuen had served in the credit and marketing, international and retail departments of DBS Bank for 16 years.

Tan Hwee Yong was appointed as an Independent Director of the Group on 21 June 2002. He is currently an Executive Director of Bernard Valuers & Real Estate Consultants Pte Ltd. Mr Tan has more than 20 years of experience in property valuation, agency, management and consultancy. He was also a lecturer at the Singapore Institute of Management and the Association of Singapore Real Estate Agents in 1996 and 1997. He graduated from the National University of Singapore with a Bachelor of Science in Estate Management in 1984.