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Shantou Gold Roast Food Ind. Co. Ltd., a subsidiary
of Viz Branz Limited Singapore, is based in Guangdong
Province, Shantou. Our China operation has over 500
employees and in 2006, we celebrated 15 successful years
in China.
We introduced Gold Roast Instant Nutritious Cereal
to the China market in 1991. For 3 consecutive years
from 1996 to 1998, Gold Roast brand of cereal mix was
recognized as the No. 1 selling brand in the instant
cereal mix category in China. Besides this, we are also
well known for products such as Gold Roast Natural Oats
and BenCafe.
At VIZ BRANZ, we want our consumers to enjoy premium high quality instant beverages. As such,
we invested in complementary businesses to better control
the consistency and quality of our final products. In
1995, we built our own cereal flake manufacturing facilities
for our cereal-based instant beverages and in year 2003,
our Shantou Gold Roast plant started processing raw
oats. Processed, non-instant raw oats are also packaged
and distributed under the Gold Roast brand.
Apart from our commercial activities, we also strive
to help build the general welfare and educational needs
of the markets where we are active in, involving ourselves
in various community and school projects.
Consistent with our corporate values, our commitment
to quality products and as assurance to our customers,
we were awarded with various awards in 2007:
Guangdong Top Brand by the Bureau of Quality and Technical
Supervision of Guangdong Province (2006 Sep)
- ISO9001:200 Quality Management System (April 2007)
- ISO22000:2005 Food Safety Management System (April
2007)
- "C" certification by the Bureau of Quality and Technical
Supervision of Guangdong Province (2007 May)
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