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As a member of the VIZ BRANZ Group of Companies, Gold
Roast Food Industry (Singapore) is the pioneer in the
manufacturing & exporter of instant beverages mixes
in the "all-in-one" sachet form.
Pioneered by Mr. Chng Khoon Peng, our founder, in 1988,
this innovative idea of providing our consumers a convenient
approach in preparing their drinks such as coffee, tea
and cereal in a quick & handy way was a hit. This
spurred the Company to expand its marketing & distribution
focus to the Asia and subsequently, international arena.
Our brands, our market share and our distribution network
have spread far & wide - to the United States, Lebanon,
Russia, Iran and Bangladesh.
Quality & commitment to our customers form the
cornerstones of our success. Evidences of these could
be traced to us winning the 10th Golden Europe Award
for Quality - 1996. In 2000, Gold Roast Food Industry
(Singapore) was awarded HACCP (Hazard Analysis &
Critical Control Point) certification by PSB for the
manufacture of instant beverages and in 2003, HACCP
certification was awarded for gourmet roasted coffee
beans.
In 2005, IE Singapore accorded the status of "Tasty
Singapore Brand Ambassador " on our brands such
as Gold Roast, CappaRomA, Cafe 21, Calsome,
Fresh-up, AmeriCafe and BenCafe. This will certainly
gain more exposure for our products into regions like
Australia, Europe and the Middle East.
In 2006, Gold Roast Food Industry (Singapore) was awarded
AVA's Food Safety Award for achieving an "A"
grading for 7 consecutive years (2000 to 2007).
Our brands, Café 21 and CappaRomA Low Fat
have respectively won the Singapore Star Award 1998
and Singapore & Asia Star Packaging Award 2005.
Gold Roast Food Industry (Singapore) stands firm in
its commitment to regionalisation & technological
breakthrough. Today, this commitment is embraced in
our corporate values of being Professional, Innovative,
Passionate & Loving.
We relish the challenges that the future brings and
we stand ready to be a leading player in the East Asia
food industry.
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