Established in 1988, VIZ BRANZ is a leading manufacturer and distributor of instant beverages in Asia today. The objective of our business is simple - to allow busy modern-day consumers to enjoy high quality, nourishing food at their convenience, anytime anywhere.

Headquartered in Singapore, our first instant beverage product, Gold Roast instant coffee mix had paved the way for the Group’s success. Today, from our 4 production plants in Singapore, China, Myanmar and Vietnam, VIZ BRANZ manufactures and exports over 35 product lines of coffee, tea, cereal beverages and snack foods. We also provide contract manufacturing for private labels and flexible packaging printing services to third parties.

All VIZ BRANZ products are manufactured using high quality raw materials and state-of-the-art equipment. To ensure consistency in the quality of our products, stringent quality checks are conducted at every stage of the production process, from the processing of raw materials to the final packaging. VIZ BRANZ strives towards exceptional standards of food safety & quality, as evidenced in the HACCP certification of our Singapore plant.

Keeping up with ever-changing consumer tastes is vital to the success of our business. Highly qualified food technologists, nutritionists and engineers carry out product development in Singapore and China. Together they evaluate the feasibility of new products, and improve on existing ones. Our unwavering dedication towards meeting our consumers’ needs have resulted in many winning products. Some of our major brands include favourites like Gold Roast®, BenCafe®, Calsome® , CappaRomA®, and Café21®, the market leader in 2-in-1 coffeemix.

In recent years, there has been a sharp increase in the brands of instant beverages in the market. To differentiate our brand from the others, we invested heavily in innovative advertising and promotional campaigns in all our markets.

Apart from brand building, we also believe in fulfilling our social responsibility. As a customer-oriented company, we actively engage ourselves in charity and community services.To date, we have founded and built more than seven primary schools "Jinwei Xi Wang Xiao Xue" throughout China, in provinces such as Guangdong, Fujian, Zhejiang, Hubei and Sichuan.

Intensive market research, with the help of our resourceful distributors, has helped VIZ BRANZ to identify new markets, as well as enhance the sales penetration in existing markets. Today, with a distribution network consisting of more than 30 sales offices in the region, our instant beverages can be found in almost every hypermart and supermarket in China, SouthEast Asia and Indochina.

Profits and cost savings generated from our complementary businesses have helped VIZ BRANZ to remain competitive in the market. Our end consumers, on the other hand, enjoy greater quality for money in our products

Despite the rising competition year after year, VIZ BRANZ continues to dominate the market with its high quality instant beverages. Without a doubt, our achievements in building our brand and generating sales have been astounding. But more importantly, our success shall continue to drive us even further to exceed our consumers’ expectations, enhance their lifestyles, and spread the goodness of our products around the world.

VIZ BRANZ aims to be the No.1 brand in each chosen country & category that families will turn to for convenient nourishing food.